Linda Tucci, the Senior Global Director of Technical Solutions at Ortho Clinical Diagnostics, takes us through the journey of a new era in customer support. Emphasizing that a one-size-fits-all approach doesn’t work for every client, Linda explains why it’s crucial for customers to be able to flag issues as they build out their technology roadmap from vast global perspectives. To help streamline communication, Ortho created a smart service program that uses proactive alerts and algorithms to provide continuous access to great data and experts. Learn how Linda and Ortho are creating virtual training opportunities and perfecting the entire support experience, which allows the customer to drive the conversation to ensure continuous improvement.